The keynote for the 2023 Apple Worldwide Developers Conference (WWDC) is set to be held on June 5, 10:00 am PT. However, with the presentation less than a month away, Apple has been making moves and has seemingly shown its cards. What is Apple trying to achieve?
Looking back at the news in the past month, we can see that Apple has previewed a lot of upcoming software updates. While most can be considered minor updates to fill the length of the presentation, such as the return of Apple Music Live and new games in Apple Arcade, there are also real software updates, like the accessibility update for cognition, hearing, vision, and motion.
Among these revealed "cards," the most significant ace is the update to the iPadOS. On May 9, Apple announced that its video editing software Final Cut Pro and audio production software Logic Pro will officially be launched on the iPadOS. This is one of the most requested key functions for iPad users. Revealing such an important update early is an extremely abnormal move for Apple, which has always emphasized "confidentiality" above all else.
Why would Apple CEO Tim Cook announce this update via a press release rather than do it in person at WWDC, the right place at the right time with the right people? This may have indirectly confirmed that there will be a major announcement at WWDC 2023. Apple wants the media focus and public discussion that day to all be focused on this one update. Thus, they're getting the other relatively unimportant updates out of the way by announcing them early.
If that's the case, what is this heavyweight product? The answer may already be right there when we look at Apple's WWDC invitation card.
Article translated by Jack Wu
