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Chenbro targets global opportunities arising from growing server demand
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The whole world is watching closely 5G network development, expecting it to fuel future economic growth and drive advances in big data analytics and information economy. With 5G services kicking off in major cities, governments around the world are stepping up network infrastructure roll-out. Even in Taiwan, where 5G spectrum auction is lagging behind, multiple telecom operators have been offering 5G services in parts of the country starting second-quarter 2020.

According to Chenbro, as a key player in the global mechatronics industry, 5G communication featuring high bandwidth, low latency and massive connectivity will give a boost to the performance of IoV (Internet of Vehicles) and a slew of other smart services while spurring a wave of data center build-up by cloud service operators.

Eric Hui, vice president of global sales at Chenbro, commented that smart services that have been on the market for some time fail to deliver the benefits consumers expect as they are hindered by 4G transmission speeds. This is why the market has yet to see explosive demand for smart services.

5G communication may be the answer. For instance, after 5G mobile services become available, China is seeing flourishing developments of Internet services, such as new generations of telematics systems and geographic information systems aimed to facilitate driving experiences.

The increase in connected end devices will definitely put pressure on data centers that support the operation of smart services. In response, cloud service operators will purchase servers, AI servers, storage, switches and other infrastructure equipment to build next-generation data centers and support AI-based analytics and edge computing needs. To accommodate wide-ranging industry requirements, Chenbro is working with multiple customers on development projects and will be launching new products throughout 2021. The aim is to maintain its competitive edge as it ushers in the 5G era.

Most consumers today have grown used to communicating via instant messaging apps such as Line and Facebook with their increasing popularity. This has led to a plunge in traditional phone usage, leaving most telecom operators worldwide unable to recoup their 4G investments. Nonetheless, 5G is poised to become the standard in the future. Telecom operators have no choice but to keep bidding for 5G spectrums and frequency bands to avoid being driven out by the competition.

In the process of building 5G infrastructure, telecom operators face the challenges of having to renew their outdated server room equipment as well as deploy miniature base stations that cover small geographical areas. This is when Chenbro comes into play. Capable of providing original equipment manufacturing (OEM), original design manufacturing (ODM) and joint design manufacturing (JDM) services, Chenbro is the top-choice partner that many telecom operators go to.

Hui noted, "In Europe, a great number of telecom operators struggle with the challenges in updating their data centers that have been in use for many years while doing so within limited office building space. Chenbro has a wealth of design experience and technological strength. With comprehensive design, sales and technical support teams stationed across Taiwan, the US and Europe, Chenbro is able to precisely grasp customer needs and deliver tailor-made services. A wide range of development projects that are suited to different telecom operators' needs are ongoing to help renew their equipment in their existing space."

Furthermore, different from 3G and 4G networks, 5G supports Open Virtualized Radio Access Network (Open vRAN), which allows telecom operators to use white-box telecommunication servers to build 5G infrastructure. In view of this, Chenbro is collaborating with network communication equipment suppliers to develop white-box equipment and help telecom operators capture 5G opportunities.

As IoT technologies mature and their costs become reasonable, many governments are making full efforts toward smart transportation projects to address the issue of overcrowding resulting from urbanization. They look to make use of IoV advances to address traffic congestions and improve road safety for both pedestrians and motorists. 5G communication featuring high bandwidth, low latency and massive connectivity can effectively connect network-capable vehicles and traffic signs, allowing traffic authorities to monitor traffic flows via cloud-based platforms and thereby reduce the occurrence of accidents.

3GPP, in charge of developing mobile telecommunication protocols, announced 5G Release 16 on July 3, 2020 and plans to establish more complete standards targeting different industries including autonomous driving that is growingly mature. This is expected to expand the application scope of IoV. According to TrendForce, the number of connected cars sold in the new car market is projected to reach about 74 million units in 2025, an 80% penetration rate. The enormous market opportunities should not be taken lightly.

"As opposed to our earlier products designed for indoor use with no need to consider exposure to wind, sunlight and rain, IoV equipment operates outdoors so the casing must be corrosion proof. This is a challenge to the design team's ability in material selection and usage. We are confident with our ability to address such a challenge and work with partners to come up with solutions in line with market expectation," said Hui.

Product demo center at Chenbro headquarters

Product demo center at Chenbro headquarters

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