Mobile + telecom
Taiwan handset sales drop further in April
Max Wang, Taipei; Steve Shen, DIGITIMES

Handset sales in Taiwan fell 3.76% sequentially to 410,000 units in April as consumers opted to delay purchases before the arrival of 5G models, despite the availability of Apple's new iPhone SE, according to sources from local retail channels.

Given that the second quarter is a traditional low season for smartphone sales, related shipments are expected to remain flat in the quarter, said the sources, but handset vendors are expected to begin releasing 5G models in June ramping up sales in the third quarter.

Buoyed by the launch of the new iPhone SE, Apple managed to ramp up its share in the local market by nearly 4pp to 34% in April and retained its top vendor ranking in terms of unit sales, according to data compiled by the channels.

Second-place Samsung Electronics stayed flat at 26%, as sales momentum for its Galaxy A20 remained strong even though the model has been available in the market for six months.

The Korean vendor has launched its new mid-tier model, the Galaxy A21s, in Taiwan recently, to leverage the high price/performance ratio of the model to further drive up its shipments, said the sources.

Oppo was third, outracing fellow vendors from China, including Huawei, Xiaomi and Vivo, to take a 11.6% share, followed by Xiaomi ( 6.5%), Asustek (3.8%), Vivo (3.2%), and Realme (2.7%).

The top-10 best-selling models in the month were: iPhone 11 128GB, Galaxy A20, iPhone 11 64GB, Galaxy A51, Galaxy A71, iPhone SE 128GB, iPhone SE 64GB, OPPO A5 2020, Redmi Note 8T 64GB, and Galaxy A30s.

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