To boost tablet sales in the Brazil market, Samsung Electronics has offered subsidies to its local sales agents to cover 30% of sales prices on average, while Asustek Computer has lowered retail prices by 15%, and possibly further to 30%, industry sources in Taiwan cited retail channels in Brazil as indicating.
Brazil is the world's third-largest PC market due to its high population and relatively low PC penetration as well as a foothold for the Latin America market. According to IDC, local own-brand vendor DL Electronics had the largest PC market share at 30.15% in Brazil in the fourth quarter of 2012, followed by Samsung with 26.78% and Apple with 13.81%.
In the Brazil tablet market, Apple and Samsung lead in the high-end segment, Samsung, Asustek and Acer dominate the mid-range segment, while DL Electronics and other local vendors monopolize the low-end segment with sales prices of US$200-250, the sources said.
As Brazil imposes high customs tariffs upon imported PCs, international vendors ship barebone systems and components to Brazil for assembly by local partners to minimize overall costs, the sources commented.
Article translated by Adam Hwang
