China market: First-tier local brands shifting focus to CNY1,000-1,500 smartphones

Daniel Shen, Taipei; Steve Shen, DIGITIMES Asia Friday 1 June 2012 0

First-tier local brand handset vendors in China have begun adjusting their strategy to focus on marketing mid-range smartphones with prices ranging CNY1,000-1,500 (US$157-236) instead of the previous focus on sub-CNY1,000 models, according to industry...

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