Global e-book reader shipments are expected to reach 12 million units in 2010 with 80-90% of the shipments, equivalent to more than 10 million units, from Foxconn Electronics (Hon Hai Precision Industry). As the company expects to double its shipments in 2011, the volume should reach above 20 million units, according to a Chinese-language Apply Daily report citing market watchers.
As for other smaller e-book reader makers, Netronix shipped about 200,000 units in the first half and is aiming to ship 400,000 units for 2010, but the market watchers believe Netronix should be able to ship 500,000-600,000 if upstream component supply is smooth; Qisda shipped 150,000-200,000 units in the first three quarters of 2010 and 100,000 units in the third quarter, and as the component shortage issue is recovering, the company's shipment volume is expected to grow significantly in the fourth quarter. Qisda is still aiming to ship 400,000 e-book readers in 2010, added the paper.
Article translated by Joseph Tsai
