Supply chain
Amazon introduces Kindle DX with 50% better display contrast and price of US$379
Press release, July 1; Yvonne Yu, DIGITIMES

Seattle, Jul 01, 2010 (Business Wire) - today introduced the new latest generation Kindle DX and new lower price of US$379, down from US$489, and still with free 3G wireless, no monthly bills or annual contracts. Kindle DX is the 9.7-inch large screen member of Amazon's family of revolutionary portable readers. The new Kindle DX features a new graphite enclosure and an all new, high contrast electronic ink display with 50% better contrast for the clearest text and sharpest images. The new Kindle DX is available for pre-order starting today and ships July 7.

"There's no turning back once you read on our beautiful new Kindle DX screen," said Steve Kessel, senior VP, Amazon Kindle. "With 50% better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room. We're excited to offer the new Kindle DX with free 3G wireless at the lower price of US$379."

The Kindle Store now has more than 620,000 books, including new releases and 108 of 111 New York Times bestsellers, starting at US$9.99 or less. More than 200,000 books have been added to the US Kindle Store in just the last six months, including the full selection of John Grisham titles. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

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