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Taiwan market: HP promotes its Print 2.0; launches three Smartphoto MFPs

Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES Asia

Hewlett-Packard (HP) at an October 17 press conference unveiled three new Photosmart series MFPs (multi-function peripherals) in line with its Print 2.0 concept. The C7280, C6280 and C4385 will launch in the Taiwan market at recommended retail prices of NT$10,599 (US$325), NT$7,499 and NT$4,499 respectively, according to HP Taiwan.

To promote sales, HP will cooperate with Yahoo! Kimo (Yahoo! Taiwan) to allow users of Yahoo! Kimo Life + Map, Yahoo! Kimo's platform to provide map-based information search services, to exclusively use these MFPs on a trial basis without charge, according to the companies.

The three MFPs are equipped with built-in SWP (smart web printing) software to enable users to integrate pieces information displayed on separate web pages, such as maps, photos, and text, on a single page for economic printing, HP Taiwan pointed out.

In addition to SWP, the three models are equipped with IEEE 802.11g Wi-Fi for wireless connection with notebooks or hand-held devices.

HP Photosmart C7280 MFP

HP Photosmart C7280, a new MFP supporting HP's Print 2.0 concept
Photo: Company