ECS to strengthen own-brand motherboard sales in China via dual-brand strategy

Monica Chen, Taipei; Jessie Shen, DIGITIMES Asia Tuesday 21 March 2006 0

Elitegroup Computer Systems (ECS) is looking to further differentiate its motherboard products under a dual-brand strategy for the China channel market this year — the ECS brand aimed at middle-range and high-end markets and PCChips targeting...

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