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Taiwan market: HP introduces latest printers and MPFs

Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES Asia

Hewlett-Packard (HP) Taiwan on October 11 introduced its latest photo all-in-one (AiO) MFP (multi-function peripheral) models, the Photosmart 3310 and Photosmart 3110, and a photo printer model, the Photosmart 8230, for sale in the local market.

Each of the three models can print out 32 black & white A4 sheets or 31 color A4 sheets per minute, said Edwin Huang, HP Taiwan’s vice president and general manager for Imaging & Printing Group. The fast photo/document printing speeds are due to the unique “scalable printing technology” (SPT) developed by HP, Huang pointed out.

In addition to the three models, HP Taiwan debuted several new models of photo AiO MFPs, photo printers, color inkjet printers and photo scanners for local sale. With hypermarkets, TV shopping networks, and on-line shopping platforms being the three main marketing channels, HP Taiwan aims to occupy 50% of the local photo printer market in 2006, Huang noted.

HP’s latest imaging/printing models recently unveiled in Taiwan

Category

Model

Recommended retail price (NT$, with US$ in parentheses)

Photo AiO MFP

Photosmart 3310

16,999 (512)

Photosmart 3110

12,999 (393)

Photosmart 2575

7,999 (241)

Photo printer

Photosmart 8230

6,999 (211)

Photosmart 8030

4,999 (151)

Photosmart 7830

2,999 (90)

Office color inkjet printer

Officejet K550 Pro (equipped with SPT)

5,999 (181)

Photo scanner

Scanjet 4890

9,499 (286)

Scanjet 4850

6,699 (202)

Scanjet 4370

3,999 (120)

Source: HP Taiwan, compiled by DigiTimes.com, October 2005

An HP multi-functional peripheral
Photo: Jimmy Hsu, DigiTimes