Facing fierce price competition from Nvidia in the mid-range graphics chip market, ATI Technologies recently slashed the price of its desktop-use Radeon 9600SE chip by about US$10, from over US$40 earlier, according to sources.
ATI evidently hopes to secure the market before Nvidia launches its GeForce 5700LE chip in March. The GeForce 5700LE chip is set to replace the 5600XT, which has enjoyed strong sales by offering a more competitive price than ATI’s 9600SE, sources commented.
The price slash may prompt graphics card makers to lower their retail prices for cards based on the chip.
Article translated by Jack Lu and edited by Jack Lu
