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Jan 14
Automakers pivot from wheels to legs at CES 2026
Under the neon glow of CES 2026, the global auto industry appeared to be undergoing a quiet but consequential shift. The focus was no longer confined to vehicle electronics or electrification. Instead, it had expanded into a neighboring — and potentially transformative — domain: artificial-intelligence-driven robotics.
The EU has introduced a minimum price commitment mechanism for Chinese battery electric vehicles (BEVs), fundamentally altering the competitive landscape in Europe. This move shifts the contest from tariff disputes to complex challenges surrounding cost structures and market positioning across various automakers.
The EU has replaced tariffs on Chinese battery electric vehicles (BEVs) with a "minimum price commitment" mechanism, signaling a shift in the ongoing trade dispute from border barriers to deeper market competition. Supply chain analysts warn that Europe's automotive sector faces significant challenges amid US tariff pressures and China's technological and cost advantages in new energy vehicles.
The EU has introduced a minimum price commitment mechanism to address the ongoing tariff dispute with China over battery electric vehicles (BEVs). This shift comes after months of high tariffs failed to curb the growth of Chinese automakers in the European market.
Hotai Motor president Justin Su indicated on January 13 that despite growing interest in US-spec vehicles in Taiwan, the high manufacturing costs of US-made cars limit their market appeal. Hotai will continue prioritizing Japanese imports in the near term.

The EU said this week that it is considering setting minimum import prices for Chinese-made electric vehicles (EVs), a move that would replace the steep anti-subsidy tariffs currently in place. The proposal is widely seen as a signal of easing trade tensions between Europe and China, aiming to protect European automakers while allowing Chinese manufacturers to preserve reasonable profit margins. China's Ministry of Commerce has welcomed the idea.

The exhibition halls brimmed with visions of the future: autonomous vehicle cabins designed for emotional interaction, humanoid robots capable of perceiving their surroundings with uncanny depth, and increasingly sophisticated in-car AI systems promising to redefine mobility. The spectacle suggested an industry on the brink of transformation.

If the main stage at CES 2026 still tried to preserve a sense of future possibility for software-defined vehicles, conversations away from the spotlight told a different story. In private discussions among supply-chain executives and engineers, the tone was noticeably cooler; it is pragmatic, cautious, and marked by hard-earned restraint.

At CES 2026, the global auto industry's conversation has shifted. The focus is no longer confined to the aspirational language of software-defined vehicles (SDVs), but increasingly to the physical limits those ambitions must confront. Battery-electric vehicles are often cast as the most natural embodiment of this future. Yet quietly, and perhaps more consequentially, vehicles powered by internal combustion engines are running up against a harsh and largely irreversible constraint of their own: the physics of computing.

MediaTek recently announced its December 2025 and full-year revenue results. December revenue reached NT$51.266 billion (approx. US$1.6 billion), up 9.32% month-over-month and 22.99% year-over-year, while the full-year revenue totaled NT$595.966 billion, marking a 12.32% year-over-year increase. The strong rebound in December not only pushed annual revenue close to the NT$600 billion mark but also surpassed the company's high-end fourth quarter financial forecast.
Benefiting from increased shipments of new and existing electric vehicle (EV) models, LED automotive lighting module maker Laster Tech reported consolidated revenue of NT$2.201 billion (approx. US$69.5 million) for the fourth quarter of 2025, marking a quarter-over-quarter growth of 8.83%. The company plans to adopt a selective order strategy in the Chinese market while enhancing its competitiveness within the North American supply chain.
Venturing into the artificial intelligence (AI) robotics sector may seem like a way for automakers to find an alternative path in the fiercely competitive automotive market. Yet, it could just as easily be a smokescreen designed to mask stagnation in core technologies and divert attention in the capital markets.