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Asustek's smartphone shipments may have been disappointing in 2016, but the vendor is seeking a rebound in 2017.
IN THE NEWS
Friday 31 March 2017
Asustek may reboot connection with MediaTek after failing to receive priority from Qualcomm
Asustek has failed to be among the first wave of Qualcomm's customers adopting the firm's 10nm Snapdragon 835 processor and is also unwilling to use the older-generation Snapdragon...
Friday 3 March 2017
Taiwan market: Asustek launches pink-colored ZenFone 3 Max
Asustek Computer has released a new pink-colored model of its ZenFonre 3 Max family products into the Taiwan market.
Friday 20 January 2017
Asustek to launch next generation ZenFone 4 smartphones in May, say sources
Asustek Computer plans to launch its next-generation ZenFone 4-series smartphones in May and aims to ship over 20 million smartphone in 2017, according to sources from Taiwan's handset...
Monday 9 January 2017
Asustek sees better-than-expected 4Q16 revenue growth
Asustek's fourth-quarter revenues reached NT$117.23 billion (US$3.66 billion) in the fourth quarter of 2016, up 9.1% from a quarter ago and better than the company's original expectation...
Monday 26 December 2016
Asustek, HTC, Acer to fall short of their smartphone shipment targets for 2016
The three-leading Taiwan-based smartphone vendors, Asustek Computer, HTC and Acer, all will see their smartphone shipments fall short of their respective targets set for 2016, according...
Monday 3 October 2016
Taiwan market: Asustek launches ZenFone 3 Max, targeting price-performance ratio-oriented buyers
Asustek Computer launched its ZenFone 3 Max smartphones in Taiwan on October 3, featuring a 5.2-inch or 5.5-inch display, 4100mAh battery and a function to serve as a power bank....
Wednesday 21 September 2016
China market: Asustek launches ZenFone 3, notebooks and 2-in-1s
Asustek Computer announced its new notebooks and smartphones including ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenBook 3, Transformer 3 and Transformer 3 Pro in China on September...
Friday 26 August 2016
Asustek to struggle to reach 2016 smartphone shipment target
Asustek Computer will struggle to attain its revised goal of shipping 25 million smartphones in 2016 due to strong competition it faces from local vendors in China, as well as from...
Tuesday 14 June 2016
Asustek cuts 2Q16 revenue guidance due to weak smartphone demand
Because of weaker than expected demand in the Asia Pacific market, the smartphone industry is entering a new era of competition and smartphone ASPs are dropping. Asustek Computer...
Thursday 12 May 2016
Asustek to unveil ZenFone 3 smartphones in June targeting mid-range segment, says CEO
Asustek Computer plans to unveil its ZenFone 3 family products in June targeting the mid-range segment, according to company CEO Jerry Shen.
Thursday 18 February 2016
Asustek lowers 2016 target global smartphone shipments
Asustek Computer originally set target shipments of 30 million ZenFone-series smartphones to all markets except China in 2016, but at a February 17 investors conference, it downward...
Friday 18 December 2015
Asustek ZenFone 3 to come with fingerprint recognition, say Taiwan makers
Asustek Computer will for the first time adopt fingerprint recognition technology for its third-generation ZenFone series smartphones to be launched in May-June 2016, according to...
Friday 4 December 2015
Commentary: Asustek adjusts smartphone strategy
Asustek Computer has started changing its marketing strategy for the ZenFone series, expanding its reach in the smartphone market from the entry-level segment to the higher-end one...
Monday 30 November 2015
The smartphone ambition: Q&A with Asustek CEO Jerry Shen
Buoyed by its ZenFone series smartphones, Asustek Computer has captured a portion of the global smartphone market and more importantly has started generating profits from its handset...
Friday 20 November 2015
Asustek sells 5 million smartphones in Indonesia
Asustek Computer launched ZenFone-series smartphones in the Indonesia market in 2014 and has cumulatively sold five million units, company CEO Jerry Shen said at an event to unveil...
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