DIGITIMES forecasts that global smartphone AP shipments will reach approximately 270 million units in the first quarter of 2026, a year-on-year decrease of 10% and a quarter-on-quarter decrease of 16.5%. Soaring memory prices are the main reason for suppressing smartphone brands' inventory build-up momentum.
With the profit margin structure of LTE smartphones more sensitive to rising memory costs, LTE AP shipments will see an estimated year-on-year decrease of 23.1%, a significantly larger drop than that of 5G APs. Looking ahead to 2026, memory cost pressures will remain the main factor affecting smartphone brands' willingness to build up AP inventory, leading to a 5.4% year-on-year decrease in overall smartphone AP shipments.
The rising memory prices are forcing some handset brand vendors to give up the low-margin LTE smartphone market segment, where the number of users has been gradually shrinking in recent years.
Chart 1: Key factors affecting global smartphone AP shipments in 1Q26: Demand/Supply
Chart 2: Key factors affecting global smartphone AP shipments in 1Q26: Baseband
Chart 3: Global smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 11: MediaTek smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 12: MediaTek shipments by baseband type, 3Q24-1Q26 (m units)
Chart 13: MediaTek shipment share by baseband type, 3Q24-1Q26
Chart 14: Qualcomm smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 15: Qualcomm shipments by baseband type, 3Q24-1Q26 (m units)
Chart 16: Qualcomm shipment share by baseband type, 3Q24-1Q26
Chart 17: Apple smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 18: Samsung smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 19: Samsung shipments by baseband type, 3Q24-1Q26 (m units)
Chart 20: Samsung shipment share by baseband type, 3Q24-1Q26
Chart 21: Unisoc smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 22: Unisoc shipments by baseband type, 3Q24-1Q26 (m units)
Chart 24: Hisilicon smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 25: Hisilicon shipments by baseband type, 3Q24-1Q26 (m units)
Chart 26: Hisilicon shipment share by baseband type, 3Q24-1Q26
Chart 27: Google smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 28: Xiaomi smartphone AP shipments, 3Q24-1Q26 (m units)
Chart 31: Annual shipments and share by baseband type, 2022-2026 (m units)
Chart 32: Memory to play major factor in affecting smartphone AP shipments in 1Q26

