AMD has unveiled its desktop Trinity APUs, and Taiwan-based motherboard makers hope that the launch will bring pressure on Intel to decrease prices for its similar-level processors.
The sources hope that price competition between Intel and AMD processors can heat up the PC DIY channel and attract consumer demand to return.
Since AMD has not launched any product that could seriously threaten Intel's market share during the past year, Intel has been rather tough with its processor prices to maintain high gross margins, and the lack of price competition has weakened demand in the PC DIY market.
Adopting the new FM2 socket, AMD has released several Trinity APUs including quad-core A10-5800K, featuring integrated Radeon HD 7660D GPU, A10-5700, A8-5600K, A8-5500 and dual-core A4-5300.
Currently, Intel Core i3 series processor prices range from US$117-138, while AMD's new Trinity APUs are priced at US$69-129.
| AMD new desktop Trinity APU prices, Sep 2012 (US$) | |
| CPU model | Price |
| A10-5800K | 129 |
| A10-5700 | 129 |
| A8-5600K | 109 |
| A8-5500 | 109 |
| A6-5400K | 65 |
| A4-5300 | 52 |
| Athlon X4 750K | 79 |
| Athlon X4 740 | 69 |
Source: Upstream supply chain, compiled by Digitimes, September 2012
Article translated by Joseph Tsai
