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Snapchat drops US$400 million on Perplexity to integrate AI search

Ollie Chang, Taipei; Emily Kuo, DIGITIMES Asia Monday 10 November 2025 0

Credit: AFP

Snapchat has announced a one-year, US$400 million agreement with AI search startup Perplexity to integrate its AI search engine into Snapchat's chat functionality. The partnership aims to boost advertising and subscription growth, enhance user experience,...

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