Social media giant Meta has announced the launch of its Vibes video generation service within the Meta AI app, allowing users to create videos using their own materials or remix other videos, and directly publish and share them across major social platforms. However, as video generation and sharing become increasingly convenient, this could exacerbate the spread of misinformation and raise copyright attribution issues in remixed videos. Meta has not shared any mechanisms, such as digital watermarks or preventative measures, related to these concerns.
Meta's Chief AI Officer, Alexandr Wang, recently announced on X that the company has launched the Vibes service within the Meta AI app, specifically designed for short-form and AI-generated video content.
According to Meta's official blog, users can use the Vibes tool to create content from scratch, enhance their materials with new elements, or remix videos seen in their feed by adding visual effects, music clips, and style adjustments. Finished videos can be directly published to Vibes, privately messaged to friends, or shared to Instagram, Facebook Stories, and Reels.
Users can also browse AI-generated videos shared by other creators in Vibes. Over time, recommendations on Vibes will become increasingly personalized.
Compared to using video generation services from OpenAI or Google, which require several extra steps to post on social media, Meta's new service significantly shortens the distance between video creation and sharing.
However, the "remix" feature means users may pull content from others' videos and modify it with new elements, potentially leading to copyright ownership disputes or misuse by bad actors inserting misinformation into otherwise normal videos. Meta has not addressed whether any preventive mechanisms, such as digital watermarks, are in place for this new service.
Meta also noted that its team is collaborating with many visual artists and creators and plans to roll out more powerful creative tools and models in the future. In addition to the Vibes service, the Meta AI app also serves as a hub for managing AI glasses, as well as photo and video editing.
In April, Meta launched the first version of Meta AI, built on the Llama 4 model and positioned as a personal AI assistant. It can be used across WhatsApp, Instagram, Facebook, and Messenger, and supports voice conversation features. Furthermore, Meta has recently added a message translation feature in WhatsApp, allowing users to long-press specific messages to access translation options.
However, this does not mean Meta's AI development has been smooth sailing. According to foreign media outlets like The Information, Meta has sought help from Google, hoping to use its Gemini model to improve ad performance. There were also earlier reports that Meta had considered using OpenAI's model.
Meta's second-quarter financial report of 2025 shows its family of apps reached 3.48 billion daily active users, up 50 million from the previous quarter, continuing a slow but steady growth trend. The US and Canada remain Meta's main markets, followed by Europe, Asia-Pacific, and other regions. Statista data shows the top 10 most-used social media platforms are Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Facebook Messenger, Snapchat, and Douyin; four of which are Meta's products.
Article edited by Jack Wu
