Electric vehicles (EVs) accounted for 8.3% of total vehicle sales in Taiwan in 2024, with registrations nearing 110,000 units nationwide as of now. Tesla dominates the EV market, with over 60,000 registrations, as its all-new Model Y continues to outperform competitors, according to Tesla Taiwan.
From June to August 2025, the Model Y held its position as the best-selling electric vehicle and luxury imported SUV in Taiwan. In August alone, it ranked second in overall vehicle sales and led the imported car segment. Since the launch of Model Y deliveries in June, more than 4,400 units have been registered. Tesla Taiwan has since raised its delivery target to over 5,500 units for the third quarter of 2025.
Despite a 12-year low in Taiwan's new vehicle sales—dropping to about 29,500 units in August—Tesla's registration figures increased. The Model Y registered 1,879 units in August, marking nearly a 50% rise from the previous month and securing the second spot in the new vehicle sales rankings, excluding commercial vehicles. Notably, it was the only pure electric vehicle among the top ten sellers. Meanwhile, Tesla's Model 3 was the top-selling luxury imported sedan in June and remained among the top six EV sales for three months running.
Tesla is also expanding its service infrastructure and charging network across Taiwan. By the end of 2025, the company plans to operate over 120 Supercharger stations, doubling the existing network since 2022 and covering more than 70% of the population. Additionally, Taiwan's first V4 fourth-generation Supercharger station is expected to open in the latter half of 2025.
Tesla's flagship Model S and Model X are scheduled to begin deliveries in Taiwan in mid-September, complementing the strong sales momentum of the Model Y and Model 3.
Article translated by Jingyue Hsiao and edited by Jack Wu
