US President Donald Trump's implementation of reciprocal tariffs marked a significant shift in global trade dynamics. Designed to counter what his administration saw as unfair trade practices - particularly from China - these tariffs aimed to equalize trade relationships by imposing matching duties on imported goods. While intended to protect American industries and reduce trade deficits, they also introduced substantial volatility into international supply chains and manufacturing strategies.
Industries worldwide, particularly those reliant on complex cross-border supply chains, experienced ripple effects. Sectors like semiconductors, automotive, and information and communication technologies (ICT) faced increased costs and uncertainty. For example, tariff-induced price shifts led companies to reassess sourcing strategies, relocate manufacturing bases, or absorb added costs, influencing everything from component procurement to final product pricing.
The broader implications extended to Taiwan's server production and strategies of notebook ODMs and industrial PC (IPC) manufacturers, many of which depend on globally distributed resources and partners. While some US manufacturers benefitted from temporary tariff protection, international firms recalibrated market strategies to manage risks. Overall, Trump's reciprocal tariffs reshaped global trade behavior, prompting long-term shifts in industrial planning, diversification of supply chains, and geopolitical considerations in business operations.
Shifts in US trade deficit items under ch. 84, 85 and 87 dominate 2024
Chart 1: Trade deficit items categorized by 2-digit HS code, 2024 (US$b)
AI boom fuels US trade deficit surge, chapter 84 dominates in 2024
Chart 4: Trump's tariff announcement creates three trade groups with different tax rates
Chart 5: US server trade deficit surges to US$17.2B, outpacing notebook and PC sectors
Chart 6: US server trade deficits by partner, 2019-2024 (US$b)
Chart 9 : Taiwanese manufacturers' server shipment trends and projections, 2020-2025
Chart 11: Hon Hai, Wistron, Quanta, and Inventec's server factory supply chain map in Europe
Taiwan firms lead in servers, keep over 90% of global market share
Taiwan server revenue mainly contributed by the top 4 EMS providers
US is the largest server market worldwide, importing US$62b in 2024
Chart 4: 2024 US server imports by country and share, 2024 (US$b)
Taiwan server exports to US had no tariffs before reciprocal tariff
Chart 5: Server export relationship among Taiwan, Mexico, and US before reciprocal tariff
Taiwan faces a 32% reciprocal tariff; Mexico is off due to USMCA
Chart 6: Influence of reciprocal tariffs on Taiwan and Mexico
Chart 7: Server export relationship among Taiwan, Mexico, and US after reciprocal tariff
Chart 9: Reciprocal tariffs hinder US AI server manufacturing
US is a major market with over 80% NBs shipped by top-4 brands
Made-in-China notebooks subject to 20% tariff since early March
Chart 2: Time table of Trump tariff and rate on imported notebooks before April 2
All NB production hubs facing over 30% tariffs except Mexico
Chart 3: Time table of Trump tariff and rate on imported notebooks as of April 9
Trump halted tariffs for 90 days, raising that on China to 125%
Chart 4: Time table of Trump tariff and rate on imported notebooks after April 10
US, Chinese, Taiwanese brands are taking different approaches
Chart 6: Top-5 notebook brand strategies on US tariffs before April 2
Chart 7: Top-5 notebook brand strategies on US tariffs after April 2
Chinese/Taiwanese brands face supply shortages in US in 2Q25
Chart 8: Top-6 notebook brand shipments and capacity, 2024-2Q25 (k units)
Thailand, Vietnam volumes to US to soar, China volumes shift to non-US
Chart 9: Summary of Trump tariffs' influence on notebook industry
Trump escalates trade war globally with basic and reciprocal tariffs
Chart 4: Trump's regulations on tariffs related to the semiconductor industry
Tariffs have limited impact; encouraging US investment is the focus
Chart 5: Overview of US semiconductor imports and exports, 2020-2024 (US$m)
Chart 6: Top-10 semiconductor import sources for US, 2020-2024 (US$m)
US chipmakers reliance on wafer imports may raise production costs
Chart 7: Top-10 wafer import sources for US, 2020-2024 (US$m)
Semi equipment/part tariffs may change competition landscape
Tariff influence to be limited, yet systemic risks still exist
Trump tariffs can still pose challenges for global semi supply chain
Chart 1: Impact of 25% US tariff on vehicles and automotive components
Chart 2: Overview of the US tariff on complete vehicles and automotive components
Chart 3: Proportion of US imports of automobiles and components from trading countries, 2022-2024
Chart 4: Proportion of Taiwan's automotive component exports to trading countries, 2022-2024
Chart 5: Revenue of major Taiwanese auto parts manufacturers in the Americas, 2024 (NT$m)
Tong Yang’s US revenue exceeds 40%, Texas plant mitigates tariff impact
TYC US revenue grows 46.8%, mass production set for 2026 in Detroit
Hota’s US revenue tops 50%, factory delay heightens tariff risk
Excellence's America revenue surpasses 70%, Mexico plant to launch 2H26
Chart 10: Excellence Opto operating performance, 2022-2024 (NT$m)
Hiroca avoid direct US shipments, tariff impact estimated low
Global Tek faces 25% tariff risk with limited North America capacity
Chart 12: Global Tek operating performance, 2022-2024 (NT$m)
Mobiletron's US revenue share declines amid moderate tariff impact
Chart 13: Mobiletron operating performance, 2022-2024 (NT$m)
US tariffs on auto parts will cause revenue drop and production risks
Chart 15: US tariff influences on Taiwanese auto part manufacturers
US reciprocal tariffs are impacting Taiwan's non-semi industries
US imposes 32% tariff on Taiwan, but gives 3-month buffer period
Chart 2: Advantech revenue share by region and capacity in North America
Ennoconn Mexico plant unaffected for now, but push more US capacity
Chart 3: Ennoconn revenue share by region and capacity in North America
Chart 4: Posiflex revenue share by region and capacity in North America
Small players lack US plants, making overseas capacity management critical
Chart 5: US reciprocal tariff timeline, market influence and industry responses
US 20 tariff-exempted items become focal points for IPC players