Apple unveils iPhone 15 family

Joseph Tsai, DIGITIMES Asia, Taipei 0

Apple iPhone 15 Pro series smartphones

Apple has debuted the iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever and iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a textured matte finish and a new contoured edge on the aluminum enclosure.

iPhone 15 Pro series

The iPhone 15 Pro and Pro Max has a new design features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with enhanced image quality, including a more advanced 48-megapixel main camera system that now supports the new super-high-resolution 24-megapixel default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max.

The A17 Pro processor unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds - up to 20x faster than USB 2 - and together with new video formats, enables powerful pro workflows.

The iPhone 15 Pro and Pro Max will be available in four new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin September 15, with availability beginning September 22.

Available in 6.1-inch and 6.7-inch display sizes, the iPhone 15 Pro and Pro Max are equipped with the Super Retina XDR display with Always-On and ProMotion technologies for viewing experience.

The A17 Pro is manufactured via a 3nm process and is up to 10% faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU integrated in the A17 Pro is up to 20% faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency.

The iPhone 15 Pro remains at the same starting price of US$999 and is available in 128GB, 256GB, 512GB, and 1TB storage capacities. The iPhone 15 Pro Max starts at US$1,199 and is available in 256GB, 512GB, and 1TB storage capacities.

iPhone 15 series

Both iPhone 15 and 15 Plus feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48-megapixel main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera.

The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, the iPhone 15 and iPhone 15 Plus represent a huge leap forward.

The iPhone 15 and 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, starting at US$799 and US$899, respectively.

Apple iPhone 15 series smartphones

Apple iPhone 15 series smartphones
Photo: Company