Samsung Electronics and its US subsidiary Harman have partnered to develop a key function in Harman's Ready Care automotive solution. In the future, when a driver unconsciously starts to close their eyes due to drowsiness, a red light will flicker on their dashboard, accompanied by a warning sound.
According to Korean Economic Daily (KED) and Chosun Ilbo, industry sources in South Korea recently revealed that Harman is in talks to supply the Ready Care solution to a leading carmaker and is finalizing the contract. It has a high possibility of winning the order in 2023.
Information from Harman's website stated that Ready Care combines smart machine-learning algorithms and in-vehicle sensors to detect driver activity and interfere if necessary. When it detects an abnormality such as reduced consciousness, it will activate the smart alert to mitigate possible distractions, fatigue, or anxiety for the driver.
Some highlights of the solution include Eyes and Mind on the Road, Cognitive Distraction, and Stress-Free Routing. Samsung has also placed a vehicle at its CES 2023 exhibition to showcase the main functions of Ready Care.
For a while, several Korean media have pointed out that Samsung's automotive business has been lagging behind LG Electronics. Therefore, at CES 2023, Samsung wanted to show off Harman's hidden "weapon."
Samsung purchased Harman for US$8 billion back in 2016. After seven years, this partnership has started to bear fruit with the Ready Care solution looking to enter the commercialization stage. Sources from Samsung and Harman are all quite bullish on Ready Care. Through the development of its image recognition and deep learning software technologies, its application range will continue to expand.
Many analyses and predictions pointed out that the "Samsung Automotive Army" will be officially pushing into the automotive market in 2023. One of the members, Samsung Display Co. (SDC), has also unveiled its new digital cockpit at CES 2023. This product uses SDC's newly developed bendable panels on both sides.
A 13.4-inch round display that fits into a curved dashboard is also revealed, with SDC sources stating that a major carmaker has already decided to adopt this product.
Article translated by Jack Wu
