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Fri, Mar 24, 2023
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Samsung reportedly shifts smartphone focus to technology and brand value from profitability

Jessica Tsai, Taipei; Jack Wu, DIGITIMES Asia 0

Credit: DIGITIMES

Samsung Electronics's smartphone business used to focus on "profitability," but with its devices "sandwiched" between Apple and Chinese competitors amid a global handset market downturn, Jong-hee Han, head of the Korean vendor's DX (Device eXperience)...

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