CONNECT WITH US

Highlights of the day: MediaTek embraces super-midrange smartphone concept

DIGITIMES staff 0

MediaTek introduced its super-midrange smartphone market concept in 2017, focusing on competitive midrange pricing for products with high-end specs. It has been adhering to the strategy, and has since improved its profitability. As the 5G era arrives, the Taiwan-based IC designer is still relying on such a strategy, arming its aggressive push into the market in China with 5G chip solutions for the upper midrange smartphone segment. For 5G smartphones, fingerprint sensors are expected to be a mainstream feature. China-based Goodix is making a head start in vloume producing optical in-display fingerprint sensor chips. It is said that Goodix has booked sizeable capacity at TSMC's 8-inch fabs for its sensor chips. Backend service demand for optical in-display fingerprint sensors is also expected to benefit ASE and VisEra.

MediaTek to make aggressive 5G push in China: MediaTek is expected to embrace an ambitious strategy to grow its presence in the 5G smartphone SoC sector. It will focus its efforts on 5G chip solutions for the upper midrange smartphone segment, and China will be the chipmaker's major target market.

Goodix to be biggest client for TSMC 8-inch fab capacity: China-based fabless chipmaker Goodix has booked considerable 8-inch fab capacity at Taiwan Semiconductor Manufacturing Company (TSMC) for its optical in-display fingerprint sensor chips, according to industry sources.

ASE, VisEra to enjoy robust demand for in-display fingerprint sensors: ASE Technology and VisEra Technologies are both being pinpointed as among the backend houses set to enjoy robust demand for optical in-display fingerprint sensors, according to industry sources.