Samsung Display hosted the Samsung Curved Forum 2019 at the Grand Mayfull Hotel Taipei on November 14 not only to present its achievements in curved display technologies but also to demonstrate its determination to expand market presence beyond the existing gaming market into professional applications. Showcasing a range of 1000R curved monitors featuring breakthrough curvature ratings at the forum, Samsung has established absolute leadership in the industry. Going forward, Samsung will continue to focus efforts toward the gaming market while expanding footprint in the professional display market such as office monitors.
"Leveraging the value of Samsung curved monitors' unique picture quality and product design and their unparalleled growth potential among display products on the market, Samsung Display is collaborating partners across different industries. To further grow the partnership network, Samsung will continuingly devote resources to curved display technology development so as to maintain leadership in the segment," noted Hyohak Nam, Executive Vice President, Large Display Business, Samsung Display.
Samsung Display presented the latest curved display technologies to forum attendees
More than 300 professionals gathered at the forum, including representatives from world leading monitor brands such as Dell, HP, Acer, Asus and MSI, display manufacturers including TPV, Wistron, Foxconn and Amtran, market research organizations and distribution channels.
At the forum, Samsung organized talks given by display researchers, monitor distributors and social media influencers who shared their views on technological requirements, market outlook, distribution channel, and consumer trends with respect to curved monitors.
The curved products were exhibited so attendees could experience curved monitors and see the benefits compared to flat screens. Forum attendees were impressed by the demonstration and all spoke highly of the experience especially the superior readability and Immersive gaming on curved monitors.
A comprehensive product portfolio targeting gaming and professional display markets
Another highlight of the demonstration was the debut of multiple curved monitors encompassing 11 different sizes from 27 inches to 49 inches. The exhibition area simulating various use scenarios accentuated curved monitors' unique features by showing the attendees how the products enable a sense of realism, immersion and design that is eminent beyond or above comparison.
In addition to featuring up to 240Hz refresh rate, Samsung Display's curved monitors also come with state-of-the-art HDR technology to guarantee the best display quality for the ultimate gaming and viewing experience.
For the professional display market, Samsung Display not only introduced the 1000R curvature design suitable for 27-inch and 34-inch monitors but also unveiled 43.4-inch and 49-inch models targeting general office and productivity focused applications. Furthermore, Samsung announced the plan to foray into the B2B office monitor segment that represents 65% of the display market, which may very well fundamentally reshape the business monitor market.
Samsung Display stays at the forefront of display technologies, leading the industry all the way from convex CRT screens to curved LCD monitors
In the days of the cathode-ray tube (CRT), Samsung Display introduced the first and best flat CRT screen featuring its proprietary DYNAFLAT technology. Designed by taking into account the angle of vision and the refraction from the glass surface of the CRT, the screen is flat on the outside and curved on the inside to 'compensate' for refraction effects at the edges of the screen. This changed the way people look at monitor products.
Flat panels became the mainstream with the debut of liquid crystal displays (LCD). However, Samsung found the flat panel design is not optimum for all applications of how the human vision works. When people turn their heads, the distance between the screen and their eyes and the angle of vision will change. One of the characteristics of LCD panels is the significant color shifts with the change in the viewing angle, which results in less-than-optimum viewing experience to the user.
Curved monitors are designed to improve the viewing quality of flat panels for gamers and business users.
Samsung Display invented curved monitors and since then has been driving advances in product technology and market development. Aiming to push the curvature to 1000R, Samsung has engaged in years of technology research and market development. As part of its product R&D, Samsung conducted tests with a large number of users and found the mainstream 1800R curvature unsatisfactory. In fact, 1000R curvature more closely matches the human eye's natural field of view and thus can provide a more immersive surround viewing experience guaranteed to wow the users.
However, smaller curvature introduces more production challenges. This is why the advances in curvature of monitor products on the market stops at 1800R. Having made a breakthrough in panel technology, Samsung is able to bring 1000R curved monitors to reality and present an improved user experience for business users and gamers.
Leveraging its technological edge and strategic planning, Samsung Display is determined to establish dominance in the curved monitor market
According to a market research report by WitsView, sales of curved monitors have maintained steady growth since they came to the market in 2015. More than 10 million units of curved monitors have been sold so far in 2019 and total sales are estimated to top 15 million units in 2020.
Securing leadership in the curved display market, Samsung Display is ambitious about its sales target. Not only will it step up efforts toward the goal of selling 9 million curved monitors for the year but it will also endeavor to bring revolutionary changes to users' viewing experience.
The Samsung Display team at the Samsung Curved Forum 2019, taking place at the Grand Mayfull Hotel Taipei on November 14
Hyohak Nam, Executive Vice President, Large Display Business, Samsung Display
At the forum participated by more than 300 industry professionals, Samsung Display showcased a range of 1000R curved monitors
Samsung Display's curved displays at the event, marking its foray into the B2B market
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