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Apacer remains focused on high-margin devices

, Taipei
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Memory module firm Apacer Technology will continue enhancing its high-margin offerings for profit growth in 2019, according to the company.

Apacer expects to see sales of its high-margin memory devices account for 30% of company revenues in 2019 from the current 20%. Apacer's high-margin offerings are designed for applications such as industrial, medical and national defense, and the segment as a proportion of company revenues will gradually arrive at 40%, the company said.

Apacer said its focus on high-margin products will see company gross margin this year outperform the 2018 level and will also help the company achieve its profit goals.

Market watchers expect Apacer's gross margin to reach 15% in 2019, up from 13.87% in 2018.

Fellow memory module firm Team Group has also increased focus on high-margin products including gaming memory modules, SSDs and industrial devices this year. Team Group saw its cumulative 2019 revenues through February increase 11.7% from a year earlier to NT$1.07 billion (US$34.6 million).

Article translated by Jessie Shen