IT + CE
YouCam beauty apps most downloaded for virtual makeup
Chloe Liao, Taipei; Willis Ke, DIGITIMES

YouCam beauty apps offered by Taiwan-based Perfect Corp have become the world's most downloaded beauty apps, scoring over 600 million global app downloads, with global beauty and makeup brands including Estee Lauder, L'Oreal and Shiseido among the firm's 150 loyal customers, according to company founder and CEO Alice Chang.

The firm's YouCam Makeup app was rated as the best beauty app in May 2018 by the Cosmetic Executive Women Beauty Awards. Annual beauty awards are given to recognize the most innovative beauty products of the year.

Perfect is the world's first tech player applying AR (augmented reality) to beauty apps, and its YouCam beauty apps will continue to expand the boundaries of AR beauty experiences and solutions with market-leading innovations driven by cutting-edge AI, Chang indicated.

She continued that YouCam's deep learning algorithms will continue to create world-leading facial detection technology to redefine the consumer, brand, and retail beauty experience.

YouCam beauty apps are designed to help users realize virtual beauty, Chang said. She furthered that with the AR technology, the virtual makeup effects and facial images of users can be integrated and projected to the screen, which will function like a "magic mirror" allowing consumers to complete makeup trials without using cosmetics.

The company's YouCam apps attract over 12 million active users per day, with 35 million daily makeup trials. This enables the company to collect trial makeup data from app users and provide big data analysis for reference by providers of beauty care products and cosmetic makeup solutions.

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