China market: Smartphone brands launch limited editions to promote brand image
Sammi Huang, Taipei; Steve Shen, DIGITIMES
China-based smartphone vendors, including Huawei, Oppo and Vivo, have waged a new round of promotional campaigns by launching limited editions of their premier models in order to ramp up their brand image and market share, according to industry sourc...
The article you are trying to open requires News database subscription. Please sign in if you wish to continue.