China market: Smartphone brands launch limited editions to promote brand image

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China market: Smartphone brands launch limited editions to promote brand image

Sammi Huang, Taipei; Steve Shen, DIGITIMES

Wednesday 20 December 2017

China-based smartphone vendors, including Huawei, Oppo and Vivo, have waged a new round of promotional campaigns by launching limited editions of their premier models in order to ramp up their brand image and market share, according to industry sourc...

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