Research analysis
Worldwide notebook shipment update - July 2016
Jim Hsiao, DIGITIMES Research, Taipei
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Worldwide top-5 notebook brand vendors saw their combined shipments drop 32% on month in July, during which the top-3 ODMs together recorded a sequential decline of 25% in shipments due to an inventory pileup at retailers. Demand for Chromebooks was weakening because seasonal factors, and vendors were conservative prior to the release of their new Wintel products. Some vendors had started aggressive price campaigns in Europe and North America in May and June, which dramatically increased their shipments in the two months, and the level of monthly comparison for the July shipments.

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