Asustek Computer has unveiled its new ZenFone 3 series smartphones, including the flagship ZenFone 3 Deluxe, the entry-level model ZenFone 3 and the large-size ZenFone 3 Ultra, priced at US$499, US$249 and US$479, respectively.
The ZenFone 3 Deluxe sports a 5.7-inch Full HD Super AMOLED display, Qualcomm Snapdragon S820 CPU, 23-megapixel main camera and a unibody metal design with 6GB RAM and a built-in fingerprint sensor.
The ZenFone 3 comes with a 5.5-inch display and targets the entry-level segment, while the ZenFone 3 Ultra sports a 6.8-inch Full HD display and a 4600nAh battery, supporting 4K videos.
Asustek shipped nine million smartphones in the first five months of 2016, accounting for 36% of total shipment goal of 25 million units set for the year. The ZenFone 3 family products will be available starting mid-July, said the company.
Meanwhile, Asustek also unveiled three new Transformer family products, the Transformer 3 Pro, Transformer 3 and Transformer Mini, targeting the 2-in-1 PC segment.
The Transformer 3 Pro features a 8.35mm thin aluminum body, a 12.6-inch 3K (2,880 by 1,980 pixels) display, Intel Core i7 CPU, with 1TB PCIe x4 SSD storage, 16GB RAM running at 2133MHz and a USB Type-C 3.1 connector with peak transfer rate of 40Gbps and support for dual external 4K UHD displays. The Transformer 3 Pro price starts at US$999.
The Transformer 3 also comes with a 12.6-inch 3K display, Intel Core i7 CPU paired with 8GB of RAM and 512GB SSD, priced at US$799 onwards.
The Transformer Mini features a 10.1-inch display and weights 790g and is 8.2mm thin, but the pricing for the model is not yet available.
Asustek ZenFone 3 family smartphones
Photo: Michael Lee, Digitimes, May 2016
Article translated by Steve Shen
