Apple has announced the new Apple TV, which users are now able to download and use Apps on the device. The new Apple TV's remote features Siri, so users can search with their voice for TV shows and movies across multiple content providers simultaneously.
The new Apple TV is built with a new generation of high-performance hardware and introduces an interface using the Siri Remote. Apple TV runs the new tvOS operating system, based on Apple's iOS, enabling iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.
The new Siri Remote simplifies how users select, scroll and navigate through their favorite content while bringing interactivity to the new Apple TV by using a glass touch surface.
tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create experiences for the living room. The new Apple TV features the Apple-designed A8 chip for performance so developers can build games and custom content apps for the TV.
The new Apple TV will be available at the end of October starting at US$149 for a 32GB model and US$199 for a 64GB model.