Sony Mobile Taiwan is looking to expand promotions for its wearable devices in Taiwan and will treat Internet of things (IoT) and smart wearable device as the future development focus. The company's previous-generation wearable devices acquired a 30% share in the Taiwan market, but seeing its competitors resorting to low-price campaigns, Sony Mobile Taiwan is looking to push for a 20% market share for the new wearable devices, according to Sony Mobile Taiwan general manager Jonathan Lin.
Lin noted that Sony Mobile's smart wearable devices are part of the company's IoT business lineup and are mainly working as a data collector, but integrating and analyzing the data is the most valued and important part of the services.
Sony Mobile's new SmartBand 2 features a similar design and size to the first-generation model, but comes equipped with a new pulse sensor to detect heart beat and pulse changes. The new smart bracelet will become available in the market soon.
Sonly will also launch its smart Bluetooth speaker BSP60, supporting near field communication (NFC) for connection.
As for the smartphone, Sony Mobile has recently released two mid-range devices, the Xperia C5 Ultra and Xperia M5 in Taiwan. In the upcoming product launch conference, Sony Mobile will unveil its flagship Xperia Z5 smartphone, featuring a high-end camera.
Article translated by Joseph Tsai
