Supply chain
Digitimes Research: LG, Sony Mobile, Acer highlight entry-level, mid-range smartphones at MWC
Kristina Shih, DIGITIMES Research, Taipei

In light of slowing sales of high-end smartphones, vendors including LG Electronics, Sony Mobile Communications and Acer all highlighted their new entry-level and mid-range models at the recently concluded MWC 2015 targeting emerging markets, according to Digitimes Research.

Having released its flagship model for 2015, the G Flex 2, at CES 2015, LG consequently shifted its focus to entry-level and mid-range smartphones as well as wearable devices at MWC.

Sony Mobile's launch of a new flagship for 2015 has been affected by its restructuring program, forcing it to release mid-range models at the trade fair.

Meanwhile, Acer, which has been focusing on entry-level and mid-range models since the beginning, is eyeing to strengthen its presence in emerging markets by displaying low-priced and mid-range models, including Windows Phones, which can be upgraded to Windows 10.

The slow growth in the high-end segment apparently has forced more vendors to become more conservative on the release of flagship models, Digitimes Research commented.

© 2020 DIGITIMES Inc. All rights reserved.
Please do not republish, publicly broadcast or publicly transmit content from this website without written permission from DIGITIMES Inc. Please contact us if you have any questions.