Supply chain
Digitimes Research: LG, Sony Mobile, Acer highlight entry-level, mid-range smartphones at MWC
Kristina Shih, DIGITIMES Research, Taipei

In light of slowing sales of high-end smartphones, vendors including LG Electronics, Sony Mobile Communications and Acer all highlighted their new entry-level and mid-range models at the recently concluded MWC 2015 targeting emerging markets, according to Digitimes Research.

Having released its flagship model for 2015, the G Flex 2, at CES 2015, LG consequently shifted its focus to entry-level and mid-range smartphones as well as wearable devices at MWC.

Sony Mobile's launch of a new flagship for 2015 has been affected by its restructuring program, forcing it to release mid-range models at the trade fair.

Meanwhile, Acer, which has been focusing on entry-level and mid-range models since the beginning, is eyeing to strengthen its presence in emerging markets by displaying low-priced and mid-range models, including Windows Phones, which can be upgraded to Windows 10.

The slow growth in the high-end segment apparently has forced more vendors to become more conservative on the release of flagship models, Digitimes Research commented.

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