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Digitimes Research: 24- and 27-inch monitor retail pricing increases in February

Ricky Tu, DIGITIMES Research, Taipei 0

Global average retail prices for 24- and 27-inch LCD monitors in February 2015 rose on month by 6% to US$265 and 14% to US$465, respectively, according to Digitimes Research.

Price increases were mainly due to sales of Ultra HD (4K) units, with Dell at the forefront. The increase in 24-inch models helped close the gap between 23-inch models, which throughout the end of December 2014 surpassed 24-inch in price. Global average retail prices for 23- and 27-inch LCD monitors in December reached US$276 and US$379, respectively, while those for 20- and 24-inch models reached US$132 and US$246.

In the US and Japan specifically, average retail pricing of Dell 27-inch monitors increased due to to sales of 5K and 4K units, growing 78.3% on month in the Japan market during February and 39.9% in the US.

Additionally, Samsung Electronics released three new types of Plane to Line Switching 24-inch monitors in Germany, which pushed up retail pricing for the size 11.3% on month to US$207, added Digitimes Research.

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