China market: Local TV vendors have brand advantage over international competitors, says Avanti

Julian Ho, Taipei; Alex Wolfgram, DIGITIMES Asia Monday 5 January 2015 0

Despite Samsung Electronics and LG Electronics expected to hold a 40% global market share during 2015, within the China market local TV brands such as Changhong, TCL and Hisense still possess an absolute geographical advantage in terms of brand image...

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