Supply chain
Digitimes Research: IFA shows Android tablet vendors adding value instead of price cuts
Jim Hsiao, DIGITIMES Research, Taipei

IFA 2014 in Berlin, Germany during September 5-10 showed that Android tablet vendors are not looking to offer entry-level models for price-cut competition and instead offered models equipped with 3D depth-of-field cameras, water-, dust- and shock-proof features, high-resolution touch panels, and LTE etc. to increase added value. 8-inch has replaced 7-inch to become the mainstream screen size for new models to be launched in the second half of 2014.

Small-size Windows-based models showcased at IFA 2014 saw prices fall US$100 from those in early 2014 and are currently at a level similar to that of Android-based entry-level models thanks to Microsoft's license-free policy for small-size tablets and assistance from Intel's China Technology Ecosystem (CTE) project to help lower costs, Digitimes Research said.

Following the launch of Asustek Computer's Intel fifth-generation Core processor-based fanless Windows detachable tablet at Computex 2014, many first-tier PC vendors unveiled US$1,000 detachable tablets at IFA 2014. To defend its position, Asustek also unveiled its mid-range TF300TA at the show.

© 2020 DIGITIMES Inc. All rights reserved.
Please do not republish, publicly broadcast or publicly transmit content from this website without written permission from DIGITIMES Inc. Please contact us if you have any questions.