CONNECT WITH US

Digitimes Research: 7-inch tablet prices to continue dropping

Jim Hsiao, DIGITIMES Research, Taipei

In the US tablet market, the lowest price point for a 7-inch brand tablet dropped to US$79 in June, according to Digitimes Research. With 7-inch tablet specifications gradually converging and prices declining, Samsung Electronics' 7-inch tablets, which are priced at a relatively higher level, are expected to face more and more pressure from price competition.

Another noticeable trend in the tablet market is that prices of 8-inch tablets are showing signs of decline as Samsung, Lenovo, Asustek Computer and Acer have recently released 8-inch devices, heating up competition in the market.

As for the 10-inch tablet market, Acer released the Switch 10 detachable Windows-based tablet to match Asustek's T100. However, the Switch 10's weak price-performance ratio is expected to increase the difficulty for Acer to catch up on its competitors' detachable tablet shipments, Digitimes Research estimated.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.