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Phoenix Technologies introduces Phoenix SecureCore Technology 3.0 for intelligent systems at Embedded World 2013
Press release

Phoenix Technologies Ltd., the global leader in UEFI firmware technology, products and tools, announced its participation in the annual premier event for the embedded community, Embedded World, at the Nuremberg Conference Center in Nuremberg, Germany, from February 26 to 28, 2013. Authorized Phoenix distributors, Eltan and Ircona, will showcase the newly released Phoenix flagship UEFI BIOS product, Phoenix SecureCore Technology 3.0.

Phoenix SecureCore Technology 3.0 features a universal build system with native EDK II support and EDK 1117 backward compatibility. It is the first UEFI BIOS on the market with cross-device, cross-codebase and cross-platform support.

Powered by the latest UEFI specification and advanced embedded features, Phoenix SecureCore Technology 3.0 speeds up the innovative design of intelligent systems by offering a scalable and reusable BIOS core that works with both x86 and ARM architectures, as well as Windows and Linux based systems.

UEFI BIOS driving the next generation of embedded applications

The longevity and diversity of embedded systems make them even more challenging for BIOS engineers as the transition from legacy to UEFI progresses over a longer period of time. While some embedded systems still run legacy BIOS, the UEFI specification is already in the process of migrating to EDK II, the second generation UEFI build system. The co-existence of different BIOS architectures and codebases, under different specifications and written in difference languages, demands significant development and maintenance resources from embedded system developers. "The UEFI specification provides a platform for innovation with its modularity and functionality to support a new generation of connected embedded systems focusing on intelligence, connectivity, security, and manageability," said Kelly Wu, VP of Worldwide Embedded Sales and Marketing at Phoenix Technologies.

Touch and security features enhancing product differentiation of embedded systems

Even before Windows 8, touch-enabled devices were widely used in the embedded market in such diverse applications as HMI for factory automation, ruggedized handheld devices for logistics, to POS and interactive signage for retail. With the advent of Windows 8, touch functionality is in high demand for almost every market segment.

Phoenix SecureCore Technology 3.0 is tailored for touch-enabled devices with a fully touch-optimized feature set that includes a Windows 8 style GUI BIOS Setup, Programmable Touch Hot Zones, and BitLocker Unlock by Virtual Keyboard.

With regards to security on connected embedded devices, Phoenix SecureCore Technology 3.0 has compelling security firmware features, such as Sure Boot, Safe Recovery BIOS2, and Non-volatile Capsule.

"The improved embedded features of Phoenix SecureCore Technology 3.0 with its highly acclaimed clean code tree and fully modularized design makes it an ideal choice for embedded system developers seeking product differentiation right at the firmware level," said Terry Chen, Phoenix VP of Development Engineering.

Phoenix SecureCore Technology 3.0 at Embedded World 2013

Phoenix Technologies' authorized distributors, Eltan ( and Ircona (, will demonstrate the latest UEFI technologies powered by Phoenix SecureCore Technology 3.0 at Embedded World 2013.

Eltan (Booth number: 1-232)

Eltan BV has superior BIOS engineering experience, including hundreds of embedded system projects based on Phoenix products. At Embedded World 2013, Eltan will demonstrate Phoenix SecureCore Technology 3.0 and its new graphical user interface for BIOS setup and boot menu together with customer projects on the Intel Atom, Ivy Bridge and AMD Comal and Kabini platforms. A comprehensive, high quality set of hardware and software development tools will also be demonstrated by engineers.

Ircona (Booth number: 1-239)

Ircona, the leader in server, storage, super-computing and embedded systems design, provides system development and BIOS engineering services based on Phoenix solutions. Ircona has developed hundreds of BIOS solutions solving complex problems like fastest boot on Atom for in-car entertainment to scalable storage based on Ivy Bridge / Haswell. Ircona will exhibit the latest UEFI technologies for embedded applications powered by Phoenix SecureCore Technology 3.0 at Embedded World 2013.

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