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Taiwan market: FET to launch HTC Rhyme smartphone for contract-bundled sale

Adam Hwang, DIGITIMES, Taipei
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Taiwan-based smartphone vendor HTC and mobile telecom carrier Far EasTone Telecommunications (FET) on October 3 jointly unveiled Rhyme, a fashionable smartphone model, for launch in the Taiwan market through FET's contract-bundled sale in mid-October, according to FET.

HTC globally debuted Rhyme in New York on September 20 for launch in the US market through cooperation with Verizon Wireless, with the model featuring a 3.7-inch WVGA LCD touch screen, a Qualcomm MSM8255 1GHz dual-core processor and 1 5-megapixel camera.

FET will be initially the exclusive sales partner for Rhyme, the company indicated. FET will provide its four online platforms of value-added services, S Mart for mobile applications, eBook Town for e-book content, Omusic for download of digital music and Video Store for online video, to promote sale of Rhyme, the company pointed out.

Contract-bundled pricing for Rhyme

Monthly payment bundled with a 2-year contract (NT$)

Purchase price of Rhyme (NT$)

738 (US$24.4)

9,990

838

7,990

1,173

4,990

1,373

1,990

1,773

0

Source: FET, compiled by Digitimes, October 2011