Mio Technology, a division under the Mitac Group, introduced its first driving recorders with global positioning system (GPS) and shock sensor functionalities built in and priced at NT$6,888 (US$226). Mio is the first of the portable navigation device (PND) "big three" - which also includes Garmin and TomTom - to launch such a product.
Entry-level driving recorders are currently around NT$2,000-3,000 and high-end models range from NT$10,000-20,000, according to sales channel sources. Product features vary widely, but models with GPS features are typically more than NT$6,000, the sources said.
Since the consumer driving recorder market is relatively new and is still considered a niche market, most current brands are less well known. Mio is the first major brand to enter the sector.
Software developers have also offered driving recording apps for Apple's iPhones and Android-enabled devices, and are priced around US$2.99 on average. However, both the software and hardware providers still need to overcome the problem of recording being cut during calls.
Article translated by Willie Teng
