Insyde Software, assisted by Intel, has seen its share in the notebook BIOS market rise to 40%, surpassing the previous leader Phoenix, which currently only has about 20% share, according to company chairman Jeremy Wang.
Due to Phoenix missing the opportunity to catch the trend of Intel's new EFI standard, Insyde rose quickly as Intel turned to provide its support to Insyde.
Industry sources pointed out that Insyde recently received its first orders from Dell for server BIOS, but since server products have a long and slow life-cycle, the orders will only start contributing revenues in the second half of 2011. However, Wang declined to comment about the company's orders.
Before the Dell orders, Insyde also received custom BIOS orders from Google for Chrome OS, but due to delays in the launch of the OS, the orders have not yet turned into revenues. As Chrome OS-based smartbook samples are expected to make their appearance by the end of 2010, the sources believe smartbook mass production should begin after the first quarter of 2011.
Insyde, Intel and the UEFI Alliance are hosting a conference in Taiwan for members of the alliance including Intel, Microsoft, AMD, Dell, Asustek Computer, ASMedia, Seagate, Fujitsu, Realtek and VIA Technologies to exchange their thoughts as well as provide compatibility and performance testing for their products. Phoenix also participated tin he event.
Insyde had consolidated revenues of NT$91.36 million (US$2.98 million) in September 2010 with combined consolidated revenues of the first three quarters reaching NT$702 million, up 11.13% on year. As for the future, Wang believes that the company will see a 10% sequential growth in the fourth quarter and a double-digit growth in 2011.
Article translated by Joseph Tsai
