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Taiwan market: Handset sales via carriers account for 65% market share

Chloe Yu, Taipei
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Sales of handsets through telecom service providers currently account for 65% of total handsets sold in the Taiwan market, and the percentage will continue to rise in 2011, according to Sony Ericsson Taiwan.

Taiwan-based carrier Taiwan Mobile (TWM) and Sony Ericsson recently partnered for the first time to launch the Xperia X8 Android-enabled smartphone in Taiwan, and the companies expect sales for the device to reach 10,000 units monthly and to target the 18-24 age segment.

Smartphones will represent 30% of TWM's handset procurement value in 2010, and likely up to 40% in 2011, the carrier indicated.

Article translated by Willie Teng