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Commentary: Will the co-brand strategy for handsets work for Garmin and Asustek?

Daniel Shen and Monica Chen, Taipei; Steve Shen, DIGITIMES 0

The early February announcement of a strategic alliance between Asustek Computer and PND vendor Garmin to develop and market co-branded LBS (location base service)-centric mobile phones looks to complement both companies. But the reluctance of the companies...

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