Targeting to expand its brand in NAND flash-powered consumer electronics, Transcend Information is confident about its deployment in the digital music player market after linking up with Foxconn Electronics (Hon Hai Precision Industry), according to company chairman Peter Su.
Su indicated that the partnership with Foxconn on production has been already started. The primary value of teaming up with a company like Foxconn is that it is able to perform molding work for Transcend's products, he noted.
Transcend shipped about one million digital music players in 2007, with its market share at one time surpassing that of Apple's iPod nano in Taiwan, Su said. Transcend attributed the strong shipments to its successful targeting of entry-level and mainstream markets.
Su said he has confidence in the market, saying that many companies are not seriously deploying into the segment, except for Apple. He added in saying that it is not difficult to develop the market if a company is able to dedicate effort to R&D and to establish a brand.
Article translated by Esther Lam
