Hank Hung, general manager of BenQ Taiwan, recently said BenQ started purchasing products from other makers for its own-brand business this month, according to the Chinese-language Commercial Times.
The products include BenQ's monitors, digital cameras and optical disc drives (ODDs) and the move helps to improve the profitability of its sales unit and the efficiency of its manufacturing unit, Hung was cited as saying.
Due to production line conversion, the supply for each of BenQ's product line has become tight in the first quarter, Hung was quoted as saying. The shipments of its mobile phones shrank by nearly 10,000 in March while those of its monitors dropped 6,000 units during the month due to a tight panel supply, the paper quoted Hung as saying.
BenQ expects a better performance in the second quarter since it has finished adjusting its strategies for its channel and facility deployment, the paper quoted Hung as indicating.
Article translated by Carrie Yu and edited by Eric Mah
