"Elixir" brand DRAM modules will be the exhibition theme for memory maker Nanya Technology at the ongoing CeBIT show at Hannover, Germany during March 15-21.
Nanya will exhibit new products including the latest DDR3 technology, 4GB FB-DIMMs which will fulfill high-end server needs, high density stacking UDIMMs, SODIMMs, and will live demo Elixir DDR2-1066 at the show.
With its solid ties with PC OEMs, Nanya is now also extending its presence to retail customers and has a proven sales record for its Elixir-brand DRAM modules in emerging markets, especially Eastern Europe. Starting from 2004, the company has targeted its DRAM modules for system makers and channel distributors. Sales volumes reached US$20 million in 2006, representing a 258% leap on year.
In order to maintain a stable relationship with customers, Nanya spokesperson and vice president of global sales and marketing Pei-lin Pai noted that the expanded capacities from its joint venture (JV) with Infineon Technologies, Intoera Memories, as well as its own 12-inch fab, which is now under construction, enable the company to extend beyond its major OEM market.
"Elixir Boy", the icon of Nanya's DRAM modules.
Photo: Company
Nanya's CeBIT 2007 booth
Photo: Company
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Article translated by Esther Lam and edited by Ricky Morris