CeBIT 2007: Nanya highlights Elixir memory

Press release, March 15; Esther Lam, DIGITIMES Asia 0

"Elixir" brand DRAM modules will be the exhibition theme for memory maker Nanya Technology at the ongoing CeBIT show at Hannover, Germany during March 15-21.

Nanya will exhibit new products including the latest DDR3 technology, 4GB FB-DIMMs which will fulfill high-end server needs, high density stacking UDIMMs, SODIMMs, and will live demo Elixir DDR2-1066 at the show.

With its solid ties with PC OEMs, Nanya is now also extending its presence to retail customers and has a proven sales record for its Elixir-brand DRAM modules in emerging markets, especially Eastern Europe. Starting from 2004, the company has targeted its DRAM modules for system makers and channel distributors. Sales volumes reached US$20 million in 2006, representing a 258% leap on year.

In order to maintain a stable relationship with customers, Nanya spokesperson and vice president of global sales and marketing Pei-lin Pai noted that the expanded capacities from its joint venture (JV) with Infineon Technologies, Intoera Memories, as well as its own 12-inch fab, which is now under construction, enable the company to extend beyond its major OEM market.

Elixir Boy

"Elixir Boy", the icon of Nanya's DRAM modules.
Photo: Company

Nanya CeBIT booth

Nanya's CeBIT 2007 booth
Photo: Company

For complete DigiTimes coverage of CeBIT 2007 go here.