Asustek Computer has teamed up with four channel distributors in Japan, allowing the company to start marketing its own-brand notebooks in the Japanese market in the fourth quarter, according to Benson Lin, president of Asustek's Asia-Pacific and Taiwan unit.
The four Japanese channel distributors are Bic Camera, Yodobashi Camera, Sofmap and Tsukumo, Lin stated.
Notebook models available in the Japan market will include Asustek's S6-series leather notebooks and the Lamborghini-series notebooks, said Lin, who asserted that these two series are likely to enjoy brisk sales in the Japan due to their quality and product design.
The leather-bound S6 models are priced at about 279,800 yen (US$2,378), while the Lamborghini notebooks are available at 399,800 (US$3,398), or at the same level as Sony's VAIO AR-series, Fujitsu's Biblio NX-series and Toshiba's Qosmio G30-series notebooks, according to sources at Asustek.
In the Taiwan market, Asustek is selling the S6- and Lamborghini-series notebooks at a number of specially designated stores, and expects sales of the models will help boost ASPs (average selling prices), said the sources.
Article translated by Steve Shen and edited by Eric Mah
