Intel will cut prices of its 865G chipset in the fourth quarter of 2006, in an attempt to accelerate inventory clearance prior to the push of Microsoft Vista-compliant chipsets, sources at Taiwan motherboard makers indicated. The quotes for the 865G will be lowered to US$26 in the fourth quarter, down from US$36 at present, the sources noted. For the motherboard makers with the highest volumes, the quotes could be further cut to US$13-15, indicated the sources.
In addition, inventory levels of Intel's 865PE and 865GV are now at a healthy level, brought down by the chip giant's price-cut strategies, the sources added. In the first quarter of 2006, Intel began clearing inventory of its 865PE chipset, without a built-in graphics core. It then, in the second-quarter, focused on inventory clearance of the integrated 865GV, according to the sources.
According to sources that have reviewed Intel's most recent chipset roadmap, shipments of its 865 series (codenamed Springdale) – 865G, 865PE and 865GV – are expected to account for 20% of Intel's overall chipset shipments to OEM companies in the third quarter of 2006. The shipment proportion will drop to 10% in the fourth quarter and further down to around 3% by the second quarter of 2007, when the 965 chipset family will account for 60% of Intel's total chipset output, indicated the sources. Meanwhile, Intel's 946 series will account for 20% of its output in the second quarter of next year, followed by the 945 family with 17%, the sources noted. By the latter half of 2007, Intel expects to have phased out the 865 chipset family, the sources added.
| Intel desktop chipset: Pricing (US$) | |||
| Chipset name | Family | 3Q 2006 | 4Q 2006 |
| Q965 | Broadwater | 42 | 41 |
| Q963 | 39 | 38 | |
| G965 | 42 | 41 | |
| P965 | 38 | 37 | |
| 946GZ | 33 | 32 | |
| 946PL | 32 | 31 | |
| 975X | Glenwood | 50 | |
| 955X | 50 | ||
| 945G | Lakeport | 37 | |
| 945P | 33 | ||
| 945GT | 41 | 40 | |
| 945GZ | 33 | ||
| 945PL | 30 | ||
| 925XE | Alderwood | 50 | |
| 925X | 50 | ||
| 915G | Grantsdale | 37 | |
| 915GV | 31 | ||
| 915P | 29 | ||
| 915GL | 28 | ||
| 915PL | 28 | ||
| 910GL | 26 | ||
| 865G | Springdale | 36 | 26 |
| 865PE | 24 | ||
| 865GV | 24 | ||
Source: Taiwan motherboard makers, compiled by DigiTimes, July 2006
Article translated by Jessie Shen and edited by Stephen Taylor