IT + CE
Tatung introduces second-brand for promoting digital home products, aims at revenues of NT$120 billion in 2004
Jimmy Hsu, Taipei; Steve Shen, DIGITIMES

Taiwan-based IT product maker Tatung yesterday introduced its second-brand, the elio, as a means to help expand sales of its digital home products. The company had marketed its products solely under the Tatung-brand for the past 85 years.

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