Tatung introduces second-brand for promoting digital home products, aims at revenues of NT$120 billion in 2004
Jimmy Hsu, Taipei; Steve Shen, DIGITIMES
Taiwan-based IT product maker Tatung yesterday introduced its second-brand, the elio, as a means to help expand sales of its digital home products. The company had marketed its products solely under the Tatung-brand for the past 85 years.
The article you are trying to open requires News database subscription. Please sign in if you wish to continue.