CONNECT WITH US

Benq to spend 4% of brand revenues on building new brand

Max Wang, Taipei; Liu Yi-fang, DIGITIMES Asia 0

After announcing its separation from the “Acer” brand, Benq will inject 4% of brand revenues into building its new brand name in 2002, said company CFO Eric Yu. Benq is the new company and brand name Acer Communications & Multimedia...

The article requires paid subscription. Subscribe Now